After acquiring Odeon Cinemas , UCI Cinemas , and Carmike Cinemas in , it became the largest movie theater chain in both the world and the United States,  with 2, screens in theatres in Europe and over 8, screens in theatres in the United States. In , Edward's son Stanley H.
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Durwood took control of Durwood Theatres, then a small theatre chain, when his father died. Stanley had attended Harvard University and served as a navigator in the U. My dad wasn't that organized. This marked the company's first foray into using the multiplex model. According to Variety , Stanley Durwood later claimed in that he "was standing in the lobby of his seat Roxy in Kansas City mulling over its poor grosses, when he realized he could double his box office by adding a second screen and still operate with the same size staff. The concept also provided more film choices at one location, drawing bigger crowds.
It also gave owners the flexibility to show big hits on more screens, and less reliance on any individual film that could turn out to be a bust. By the s, the company was experiencing strong growth.
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AMC had built and was operating a number of screen multiplex cinemas in the United Kingdom , including sites at locations such as Dudley and Tamworth. These were subsequently bought and taken over by UCI. In , AMC pioneered the first North American megaplex , a theater that could accommodate thousands, when it opened the AMC Grand 24 in Dallas, Texas ;  the first megaplex in the world had been built by European chain Kinepolis in AMC's megaplexes were a success overseas as well.
In January , the screen Great Northern theatre was opened in Manchester , which was later supplemented by the opening of a screen cinema on the Broadway Plaza site in Birmingham in October AMC's United Kingdom outlets typically serve a dual function; in addition to the normal cinema functions, they also cater to companies' business conferences which can make use of their projectors for displaying presentations. The company used to have its headquarters in downtown Kansas City. After reaching a settlement with the state of Illinois in April regarding complaints from a disability rights organization, AMC pledged to equip all of its theaters in the state with captioning and description services by The disability rights group had accused the company of only providing closed captioning or audio description systems at some of its locations in the state.
AMC had eight movie theatres in Canada. In July , four locations were sold to Cineplex Entertainment and two more locations were sold to Empire Theatres and later acquired by Landmark Cinemas. The two remaining locations have since closed. Craig Ramsey was appointed as the interim CEO by the company board.
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Aron will also be a member of the company's board of directors. In March , AMC announced it would acquire competitor Carmike Cinemas ;  in July Carmike's management accepted a revised offer, pending regulatory and shareholder approval. This cost reduction will be accomplished by reducing operating hours and cutting staffing levels, and other measures.
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Over films from every major studio will be available to all subscribers. AMC introduced stadium-style seating, in which the seats are placed on risers so that each person has an unobstructed view of the screen and have adjustable armrests that can be raised to create "Love Seat" style seating. Both of these features have become standard for nearly all movie theaters built today by all major chains.
AMC offers a selection of premium formats at various theaters throughout the chain.
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Not every theater has a premium format offering, while those that do only offer 1 or 2 of the listed premium format offerings. Most theater locations are equipped to show 3D films in RealD 3D. AMC created the now-defunct MovieWatcher program that rewarded frequent movie-goers similar to other rewards programs but featured innovative aspects. It was based on a points-per-movie-ticket-purchased system, with rewards varying from concessions to movie passes based on point-based level. However, points were limited to a maximum of four points per three-hour time period, which was equal to two tickets.
AMC Stubs members also received a free size upgrade with every popcorn and drink they purchase for example, an AMC Stubs member can get a large popcorn for the price of a regular. Other perks include birthday gifts and waived ticketing fees. Receipts or ticket stubs were required for manual adjustments.
No more than four manual adjustments would be allowed per account in a single calendar month. Manual adjustments would be made for purchases made within 30 calendar days from date of original purchase. Drinks can be ordered to be drunken in the bar and lounge area or taken into the theater. Some AMC Dine-in theaters have their MacGuffins set up as a full service restaurant that can be accessed without having to pay for a movie ticket.
AMC adheres to its own Rated R policy. Slight differences exist per market, but nationwide, no person under age 17 is admitted into an R-rated film without a parent or guardian aged 21 or older purchasing their ticket and joining them in the theater. Those who do meet or exceed the age of 17 but look under the age of 25 must present a photo ID with name and date of birth to be admitted to such movies.
The main AMC brand is being used at most locations and will include premium features such as recliner seating, reserved seating, MacGuffins bars, and large format auditoriums such as IMAX. These locations also have concession stands with "innovative" menus. These locations use the slogan "AMC Amazing" and use the main corporate logo see top for their branding.
This brand is being used mostly in smaller markets with lower traffic, which replace Carmike Cinema's locations, which was acquired by AMC in These locations will function as value theaters and offer a refillable annual popcorn bucket program at those locations. The brand logo for AMC Classic incorporates a re-designed version of the folded "C" graphical element from the Carmike brand logo and the brand will adopt Carmike's "America's Hometown Theatres" slogan. They also feature reserved seating with a button located by every seat to signal a server.
These locations use the marketing slogan "Movies with a Menu" and use a logo depicting a fork in a film countdown circle. The AMC Citywalk Stadium 19 located in Universal Studios Hollywood 's Citywalk was rebranded under this name in December , and was renovated and had its grand reopening on April 25, under the new brand.
AMC has also had some endeavors that did not prove as viable, such as experimenting with 16 mm film for projection and selling microwave popcorn at concession stands in the South several years ago.
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While the majority of major releases have all three digital tracks, including SDDS, most independent and smaller-budget films only have Dolby Digital tracks, leaving many theaters in AMC's otherwise ultra-modern megaplexes showing films in analog sound. Recently, [ when? AMC announced an agreement on March 26, , to convert 1, existing auditoriums to fully digital 3D screens using RealD technology. The Planet Movies by AMC venture planned to open complexes worldwide with the objective of having icon locations in major metropolitan and other select areas, like Orlando and Columbus. Initially, seven existing, unnamed AMC megaplex theaters with more than combined screens were to be re-branded under a license arrangement to incorporate certain elements of the new concept.
The initial seven re-branded locations were to include markets such as Orlando, Florida. After the initial seven, the joint-venture planned to own and operate all subsequent units including 8 to 10 complexes with to screens planned to open over the next 18 to 24 months. Over the longer term, the venture anticipated rolling out units at the rate of 5 to 10 per year. From almost the very start, the well-publicized financial strains on Planet Hollywood hindered the project.
The only Planet Movies location to actually open, a 30 screen megaplex, did so in the summer of at Easton Town Center in Columbus, Ohio. The continued poor financial performance of Planet Hollywood led the company to declare bankruptcy in December , and even before the first location had opened stated that "the joint venture has no definitive plans to expand this concept once the Columbus site is completed".
As Planet Hollywood was preparing to emerge from bankruptcy in October their re-organization plan emphasized focus back on their core restaurant business and away from side-ventures like Planet Movies and their Cool Planet ice cream chain. Today, it is an all-stadium-seating megaplex and has 19 screens, including IMAX.
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The program was announced in via the AMC Blog  and has been responsible for promoting and distributing all independent films to AMC theaters since. AMC has acquired multiple other theater chains throughout its history, resulting in a total of theaters with 5, screens in six countries:. In March , AMC bought General Cinema Corporation , which added 66 theaters with screens to the company assets,  as well as Gulf States Theaters, which had five theaters with 68 screens in the greater New Orleans area.
Paul markets. The early versions of stadium-style seating as built in had auditoriums configured with an entrance to a flat area in front of the screen for wheelchair users; persons sitting there had to either lean back or look up at an uncomfortable angle to see the screen.
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Able-bodied guests had to ascend the stairs to sit in the middle of the risers in order to have a comfortable line-of-sight with the screen. AMC subsequently solved the problem in newer theaters by building full-stadium auditoriums where the main entrance is through a ramp that emerges onto a platform in the middle of the risers so that wheelchair users can enjoy optimal line-of-sight.
However, the U. Department of Justice sued the company and obtained an order requiring AMC to retrofit over 1, screens in 95 multiplexes and megaplexes across the United States.
The company successfully appealed the order to the U. AMC had eight movie theatres in Canada. In July , four locations were sold to Cineplex Entertainment and two more locations were sold to Empire Theatres and later acquired by Landmark Cinemas. The two remaining locations have since closed. Craig Ramsey was appointed as the interim CEO by the company board. Aron will also be a member of the company's board of directors. In March , AMC announced it would acquire competitor Carmike Cinemas ;  in July Carmike's management accepted a revised offer, pending regulatory and shareholder approval.
This cost reduction will be accomplished by reducing operating hours and cutting staffing levels, and other measures. Over films from every major studio will be available to all subscribers. AMC introduced stadium-style seating, in which the seats are placed on risers so that each person has an unobstructed view of the screen and have adjustable armrests that can be raised to create "Love Seat" style seating.